摘 要

共享经济是目前国内十分火热的一种新型商业模式，在有效促进资源合理整合、实现闲置资产价值最大化方面发挥了举足轻重的作用，代表项目有共享单车、共享充电宝等。本文所研究的对象就是近期出现的一个新兴项目：共享打印。共享打印是以互联网为基础，整合打印设备资源，构建共享打印平台，通过APP或微信公众号等渠道向社会提供随时随地的自助标准化的打印服务。如今共享打印的第一阶段共享云打印已经初步展开市场，而第二阶段类似于爱彼迎民宿一样解放共享很多家庭、商店闲置的打印机的设想也存在一定操作空间，当然，这取决于第一阶段的最终进展。本文主要针对第一阶段加以探讨。

本文主要研究共享打印的运营模式，将以共享打印中的客户细分、关键业务、核心资源及盈利模式为要点。前期通过调查问卷、实地考察以及案例对比等方法积累数据并提出问题，然后运用SWOT分析和商业模式要素分析的方法进行研究，并和南京本地的共享打印企业的运营模式实例加以对比，找出优势与不足，并提出解决对策。

共享经济的潮流已不可阻挡，而无纸化操作在目前看来也十分遥远。打印市场会继续蓬勃发展，所以共享打印暂时不必担心受到影响，如果借此机会站稳脚跟，被市场所认可，将会有较大发展。同时随着移动互联端的技术升级，共享打印市场还有进步的机会，因此紧跟科技发展做好技术开发将成为企业重心。

关键词：共享打印；核心资源；业务流程

Research on shared printing operation mode

ABSTRACT

Sharing economy is currently a very hot new type of business model in China. It plays a decisive role in effectively promoting the rational integration of resources and maximizing the value of idle assets. There are shared bicycles and shared charging treasures on behalf projects. The object studied in this paper is a recent emerging project: shared printing. Sharing printing is based on the Internet, integrates printing equipment resources, builds a shared printing platform, and provides the society with self-service standardization print services anytime and anywhere through channels such as APP or WeChat public number. Now that the first phase of shared printing has begun to unveil the cloud cloud printing market, and the second stage is similar to Airbnb Bamp;B, the idea of liberating printers that share a lot of families and stores is idle also has some room for operation. Of course, this depends on the first The final progress of the stage. This article mainly discusses the first stage.

This article focuses on the shared printing business model, and will focus on shared printing key business, core resources and profit models. In the previous period, data was accumulated through questionnaires, field trips, and case comparisons. Then, SWOT analysis and business model element analysis were used to conduct research. The results were compared with examples of local shared printing companies in Nanjing to identify advantages and disadvantages. And propose solutions.

The trend of the sharing economy has become irresistible, and the paperless operation is still very far away. The printing market will continue to flourish, so share printing will not have to worry about being affected for the time being. If you take this opportunity to gain a firm foothold and be recognized by the market, there will be greater development. At the same time, with the upgrading of the technology of the mobile Internet, the shared printing market will have opportunities for advancement. Therefore, keeping abreast with the development of science and technology and developing technology will become the focus of the company.

Key words: shared printing; core resources; business process

目 录

1 绪论 - 1 -

1.1 课题研究目的与意义 - 1 -

1.2 国内外研究现状 - 1 -

1.2.1 国外共享打印现状 - 1 -

1.2.2 国内共享打印现状 - 2 -

1.3 课题研究内容与方法 - 2 -

1.4 课题研究主要创新点 - 3 -

2 共享打印的相关理论研究 - 4 -

2.1 共享经济及共享打印的概念 - 4 -

2.1.1 共享经济概念 - 4 -

2.1.2 共享打印概念 - 4 -

2.2 共享打印的产生背景 - 4 -

2.3 发展共享打印的意义 - 4 -

3 共享打印与传统打印的SWOT对比分析 - 5 -

3.1 共享打印相比传统打印的优势及机会分析 - 5 -

3.2 共享打印相比传统打印的劣势及威胁分析 - 6 -

4 共享打印运营实例研究及问题探讨 - 8 -

4.1 国内外共享打印运营实例 - 8 -

4.1.1 国外生活中共享打印现状 - 8 -

4.1.2 国内共享打印运营实例 - 8 -

4.2 南京共享打印企业运营实例 - 10 -

4.2.1 南京印家共享打印 - 10 -

4.2.2 窝趣云打印 - 10 -

4.3 现有共享打印运营模式存在的问题 - 11 -

4.3.1 问卷调查介绍 - 11 -

4.3.2 提出问题 - 12 -

5 共享打印运营模式研究及实例分析 - 13 -

5.1 共享经济商业模式分析 - 13 -

5.2 共享打印运营模式要素分析 - 15 -

5.2.1 客户细分 - 15 -

5.2.2 关键业务及分销渠道 - 15 -

5.2.3 盈利模式 - 17 -

5.3 本地共享打印企业运营模式研究 - 17 -

5.3.1 业务流程 - 17 -

5.3.2 盈利模式及实例分析 - 18 -

6 共享打印运营模式优化分析及前景展望 - 20 -

6.1 针对问题提出优化方案 - 20 -

6.2 共享打印前景展望 - 21 -

结 论 - 22 -

致 谢 - 23 -

参考文献 - 24 -

附录 - 25 -

1 绪论

1.1 课题研究目的与意义

根据亲身参与的共享打印创新实践项目经历，深入研究探讨南京范围内几家共享打印的运营模式及其商业发展。 目前共享经济热潮已经席卷全国，配合上互联网 等科技与意识的创新，共享打印也会成长为带来社会财富和就业机会的行业，它将改变过去传统打印行业的商业模式，也将为环保生活带来更多可能，此课题便是为了深入探讨共享打印的运营模式及商业前景。