摘 要

21世纪是一个转型的时代,不仅仅是经济方面，文化上也是发生着翻天覆地的转型。现如今，我国动漫产业的发展仍处于初级阶段，为了缩小和发达国家之间的差距，促进我国动漫产业健康良性的发展。对中国动漫产业的发展模式进行探究，通过了解熟悉自身的现状和优势点所在，针对存在的问题，在此基础上同国际上的几个发达国家的动漫产业作对比，深入挖掘自身存在的问题。借鉴发达国家动画产业的成功模式，研究过我动漫产业发展模式中存在的问题，提出符合我们国家实际国情的发展模式。

本文以产业链的理论及发展模式的理论为指导理论，采用规范分析和案例分析相结合的研究方法。首先，介绍中国动漫产业发展模式现在的状况和存在的问题，通过比较发达国家动画产业的发展模式得到的启示，立足于本国的国情寻找合适的发展模式路径。

关键词：《大圣归来》；产业链；发展模式；

Look from“Pilgrimage to the West—Return of the king”animation industry development model

ABSTRACT

The 21st century is an era of transition, not just economic, but also cultural undergoing tremendous transformation. Today, the development of China's animation industry is still at an early stage, in order to narrow the gap between developed and promote the healthy development of China's animation industry healthy. Development model to explore the Chinese animation industry, by understanding their situation and familiar vantage point where, for the problems on this basis for comparison with the animation industry in several developed countries, international, dig their own problems . Developed Countries animation industry successful model, I studied animation industry development model of the existing problems, put forward the development model in line with our country's actual conditions.

In this paper, the theory and the theory of industrial chain development model is guided by theory, normative analysis and case analysis method of combining. Firstly, the Chinese animation industry development model of the present situation and problems of enlightenment through the development of model comparison was developed animation industry, based on its own national conditions to find a suitable model of development path.

Key words: Return of the king；Development model; Development Model

目 录

1 绪论 1

1.1 选题背景 1

1.2 研究内容 1

1.3 研究对象 1

1.4 本文创新点及不足之处 2

1.5 研究方法 2

1.6 研究意义 2

2 动漫产业发展模式初探 3

2.1 动漫产业发展模式定义 3

2.2 国内动漫产业发展模式现状 3

2.3 国际动漫产业发展模式比较及启示 4

2.3.1 国际动漫产业模式 4

2.3.3 启示 6

2.4 国内动漫产业发展模式存在的问题 7

2.4.1 产业链错位 7

2.4.2 市场培育不健全 7

2.4.3 缺乏原创经典作品 8

2.4.4 复合型人才稀缺 8

2.4.5 政策和资金问题 9

2.4.6 固有思维阻碍 9